GROLSCH

The challenge was to bring to the brand an audience who single-mindedly followed their own vision. A group

of creatively minded individuals not afraid to question

the status quo or make their own unique mark on the world.

Thus a symbol, aptly called “The Mark”, was created from the G of the Grolsch logo. 

Wherever it appeared, in whatever format, it was to act as a rallying point where like-minded individuals could meet, drink and share experiences.

The campaign’s tool kit was rolled out in over 22 countries worldwide and the Enschede brewery’s production volume increased from 43% to 92%.