The SG was introduced in 1961by Gibson and remains in production today with many design variations being made available over the years, resulting in the cannibalization

of the mother brand.

 

Used by such legends as Eric Clapton, Tony Iommi and Angus Young, it was time to remind guitar enthusiasts why it was their instrument of choice by evoking the dangerous and challenging spirit of Rock n’ Roll.

 

In the quarter this campaign ran in the musical/guitar specialist press and social media, the slide was halted and sales increased by 6%.