The Chartered Insurance Institute was suffering through its membership being elderly. It needed to get an influx

of new lifeblood. The task was to persuade young, new applicants that the world of insurance could offer an exciting and challenging career.

 

The solution was to highlight the new challenges the insurance field would face in the near future and beyond, through an online campaign and an event.

 

During the course of the 3 day BIBA (British Insurance Brokers Association) conference, over 5,500 delegates visited the CII stand to view their vision of the future. 

 

2,142 signed up for CII membership and courses.