We created a digital campaign for ‘Say No To Torture Week’ to raise awareness of this unfortunately still huge problem.

We spread the word through Instagram via posts

directing people to the film.

 

We then kick-started the campaign with a series of sponsored posts, including a cut down of the video, and some images of celebrity supporters.

Other celebrity supporters of the charity then jumped on board, taking pictures of themselves with their middle fingernail painted black and decorated with the

Amnesty candle decal.

 

The campaign soon went viral with members of the public and even more celebrity figures joining in to help raise awareness and support the cause.